.sem-page{--ink:#342540;--muted:#89718e;background:#fbf8ff;color:var(--ink)}.sem-wrap{width:88%;max-width:1280px;margin:auto}.sem-section{padding:92px 0}.sem-dark{background:linear-gradient(135deg,#171225,#28203f);color:#fff}.sem-label{font-size:11px;letter-spacing:2px;color:#ad679a;margin:0 0 22px}.sem-dark .sem-label{color:#cda0ca}.sem-heading{display:grid;grid-template-columns:1.1fr 1fr;gap:70px;align-items:end;margin-bottom:38px}.sem-heading h2{font-size:39px;line-height:1.45;margin:0}.sem-heading>p,.sem-card p{font-size:14px;line-height:2;color:var(--muted)}.sem-dark .sem-heading>p,.sem-dark .sem-card p{color:#c9bad1}.sem-hero{padding:28px 0 70px;background:radial-gradient(circle at 78% 42%,#d8c0ec88,transparent 35%),linear-gradient(120deg,#fffaff,#f1e6f6);overflow:hidden}.sem-hero nav{display:flex;gap:12px;font-size:12px;color:#957ba1}.sem-hero-grid{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center;padding-top:70px}.sem-hero h1{font-size:46px;line-height:1.45;margin:0 0 22px}.sem-lead{font-size:15px;line-height:2;color:#806c88;max-width:570px}.sem-button{display:inline-flex;margin-top:25px;padding:15px 23px;border-radius:9px;background:linear-gradient(110deg,#51355f,#a15f89);color:#fff}.sem-ad-scene{height:380px;position:relative}.sem-search-orbit{position:absolute;inset:34px 4%;border:1px solid #a878bd88;border-radius:50%;transform:rotateX(65deg) rotateZ(-15deg);animation:sem-spin 16s linear infinite}.sem-search-core{position:absolute;left:34%;top:96px;width:160px;height:160px;border-radius:22px;background:linear-gradient(145deg,#fff,#d9b8e9 55%,#805092);display:grid;place-items:center;align-content:center;box-shadow:12px 14px 0 #9b76ad77,0 30px 42px #754b8522;transform:rotate(-8deg);animation:sem-float 6s ease-in-out infinite}.sem-search-core b{font-size:36px;color:#60406d}.sem-search-core span{font-size:9px;letter-spacing:2px;color:#96699e;text-align:center}.sem-data{position:absolute;padding:12px 15px;border:1px solid #fff;background:#fff9;border-radius:10px;color:#694675;font-size:10px;box-shadow:4px 6px 0 #b391c255;animation:sem-float 7s ease-in-out infinite}.data-one{left:5%;top:80px}.data-two{right:3%;top:125px;animation-delay:-2s}.data-three{right:12%;bottom:35px;animation-delay:-4s}.sem-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}.sem-card{padding:27px 24px;min-height:205px;border:1px solid #dfd1e8;border-radius:15px;background:linear-gradient(145deg,#fff,#f6effa);transition:transform .35s,box-shadow .35s}.sem-dark .sem-card{background:linear-gradient(145deg,#49384f,#30283f);border-color:#a98bb744}.sem-card:hover{transform:translateY(-7px);box-shadow:0 18px 35px #68437b24}.sem-card>span{display:grid;place-items:center;width:42px;height:44px;border-radius:11px;background:linear-gradient(135deg,#fff,#dfc9e9);color:#9b71ab}.sem-card h3{font-size:20px;margin:23px 0 12px}.sem-timeline{display:grid;grid-template-columns:repeat(3,1fr);gap:26px;list-style:none;padding:0}.sem-timeline li{padding:22px;border-top:2px solid #b58bc5}.sem-timeline b{color:#a2649a}.sem-timeline h3{margin:18px 0 8px}.sem-timeline p{color:#87738d;line-height:1.8}.sem-metrics{display:grid;grid-template-columns:repeat(4,1fr);gap:15px}.sem-metrics span{padding:24px;border:1px solid #ad8bc344;border-radius:13px;background:#ffffff0c}.sem-metrics b,.sem-metrics small{display:block}.sem-metrics b{font-size:22px;color:#e5c9ff}.sem-metrics small{margin-top:10px;color:#c9bad1}.sem-split{display:grid;grid-template-columns:.8fr 1.2fr;gap:90px}.sem-faq details{border-top:1px solid #d9cbe2;padding:20px 0}.sem-faq summary{cursor:pointer;font-weight:600}.sem-faq p{color:#87738d;line-height:1.9}.sem-consult{min-height:330px}.sem-consult h2{font-size:42px;line-height:1.5;margin:0 0 18px}.sem-consult>p:not(.sem-label){color:#c9bad1;line-height:2;max-width:620px}@keyframes sem-spin{to{transform:rotateX(65deg) rotateZ(345deg)}}@keyframes sem-float{50%{transform:translateY(-12px) rotate(-6deg)}}@media(max-width:900px){.sem-hero-grid,.sem-heading,.sem-split{grid-template-columns:1fr;gap:28px}.sem-grid{grid-template-columns:repeat(2,1fr)}.sem-timeline{grid-template-columns:repeat(2,1fr)}}@media(max-width:560px){.sem-section{padding:62px 0}.sem-grid,.sem-timeline,.sem-metrics{grid-template-columns:1fr}.sem-hero h1,.sem-consult h2{font-size:34px}}
.sem-channel-title{margin:32px 0 18px}.sem-channel-title h3{font-size:23px;margin:0 0 8px}.sem-channel-title p{color:#c9bad1;margin:0}.sem-channels{display:flex;flex-wrap:wrap;gap:12px;margin-bottom:35px}.sem-channels span{padding:13px 18px;border:1px solid #caa7e955;border-radius:30px;background:#ffffff0b;color:#ead9f5;font-size:13px;transition:transform .3s,background .3s}.sem-channels span:hover{transform:translateY(-4px);background:#9c6bc533}
/* SEM distinct visual identity: search intelligence console */
.sem-page{--ink:#152536;--muted:#607487;background:#f4f8fa}
.sem-hero{background:radial-gradient(circle at 82% 35%,#8de7d955,transparent 28%),linear-gradient(120deg,#f7fbfc,#e6f0f2)}
.sem-hero h1{color:#13283a}.sem-label{color:#078f8b}.sem-button{background:linear-gradient(110deg,#063f4a,#0c9b93);box-shadow:0 12px 25px #087f7a33}.sem-search-orbit{border-color:#23aaa277}.sem-search-core{background:linear-gradient(145deg,#eaffff,#9de1dc 55%,#147d7a);box-shadow:12px 14px 0 #479d9a66,0 30px 42px #238b8733}.sem-search-core b{color:#073e4b}.sem-search-core span{color:#277f83}.sem-data{color:#07535b;border-color:#fff;background:#ffffffdd;box-shadow:4px 6px 0 #72bab655}
.sem-dark{background:linear-gradient(135deg,#071724,#0b2634 54%,#101e31);color:#effdff}.sem-dark::before{content:'';position:absolute;inset:0;pointer-events:none;opacity:.24;background-image:linear-gradient(#63d7d112 1px,transparent 1px),linear-gradient(90deg,#63d7d112 1px,transparent 1px);background-size:44px 44px}.sem-dark>.sem-wrap{position:relative;z-index:1}.sem-dark .sem-label{color:#5de1c9}.sem-dark .sem-heading>p,.sem-dark .sem-card p{color:#b4cad2}.sem-dark .sem-card{background:linear-gradient(145deg,#153340,#102632);border-color:#55c9be44}.sem-card{border-color:#cde1e5;background:linear-gradient(145deg,#fff,#edf6f7)}.sem-card>span{background:linear-gradient(135deg,#efffff,#bde1df);color:#097d7a}.sem-card h3{color:#183c4c}.sem-timeline li{border-color:#20a49c}.sem-metrics span{border-color:#55c9be55;background:#ffffff0b}.sem-metrics b{color:#63e6cf}.sem-channels span{border-color:#55c9be66;color:#c9fff4}.sem-channels span:hover{background:#1e9d9333}.sem-consult{background:radial-gradient(circle at 80% 35%,#0e9d9733,transparent 30%),linear-gradient(135deg,#071724,#112b38)}
.sem-real-card{overflow:hidden;padding:0;display:block;background:#fff;transform:rotate(-7deg);border:1px solid #fff;isolation:isolate}.sem-real-card img{width:100%;height:100%;object-fit:cover;display:block;filter:saturate(.9) contrast(1.03)}.sem-card-overlay{position:absolute;inset:auto 12px 12px;padding:9px 12px;border-radius:8px;background:#063f4acc;color:#fff;display:flex;justify-content:space-between;align-items:center;backdrop-filter:blur(8px)}.sem-card-overlay b{font-size:15px}.sem-card-overlay span{font-size:8px;letter-spacing:1px}.sem-real-card::after{content:'';position:absolute;inset:-20%;background:linear-gradient(110deg,transparent 35%,#b9fff466 48%,transparent 62%);transform:translateX(-80%) rotate(8deg);animation:sem-card-glint 7s ease-in-out infinite;z-index:2}@keyframes sem-card-glint{50%,100%{transform:translateX(80%) rotate(8deg)}}
.sem-brand{position:absolute;padding:8px 12px;border:1px solid #d5e7ea;border-radius:12px;background:#fff;box-shadow:5px 7px 0 #7bb3b555,0 14px 25px #217a7822;animation:sem-float 8s ease-in-out infinite;z-index:3}.sem-brand img{display:block;max-width:100%;height:auto;object-fit:contain}.brand-google{left:7%;bottom:48px;transform:rotate(-7deg)}.brand-google img{width:105px;height:42px}.brand-pay{right:1%;bottom:110px;animation-delay:-3s;transform:rotate(6deg)}.brand-pay img{width:112px;height:42px}
/* reduce hero image overlay obstruction */
.sem-real-card .sem-card-overlay{inset:auto 10px 10px;padding:6px 9px;max-width:118px;background:#063f4acc;gap:8px}.sem-real-card .sem-card-overlay b{font-size:11px}.sem-real-card .sem-card-overlay span{font-size:6px;letter-spacing:.6px;white-space:nowrap}.sem-real-card img{filter:saturate(.95) contrast(1.02);}
.sem-real-card .sem-card-overlay{display:none!important}
/* SEM service readability and particle field */
.sem-dark .sem-card h3{color:#e8fbff}.sem-dark .sem-card>span{color:#087b7b;background:linear-gradient(135deg,#efffff,#bde1df)}
.sem-dark{position:relative;isolation:isolate;overflow:hidden}.sem-dark::after{content:'';position:absolute;z-index:0;right:-5%;top:-10%;width:55%;height:75%;opacity:.55;pointer-events:none;background:radial-gradient(circle at 12% 22%,#70f4df 0 1px,transparent 2px),radial-gradient(circle at 34% 48%,#72cfff 0 1px,transparent 2px),radial-gradient(circle at 62% 24%,#d3a6ff 0 1px,transparent 2px),radial-gradient(circle at 78% 63%,#64e5cd 0 1px,transparent 2px),radial-gradient(circle at 90% 30%,#fff 0 1px,transparent 2px),radial-gradient(ellipse at 52% 45%,transparent 0 36%,#55dace33 37% 37.5%,transparent 38% 58%,#7baeff22 58.5% 59%,transparent 60%);background-size:97px 83px,131px 109px,173px 127px,149px 137px,191px 151px,100% 100%;animation:sem-particle-drift 18s ease-in-out infinite alternate}.sem-dark>.sem-wrap{position:relative;z-index:1}@keyframes sem-particle-drift{to{transform:translate(-22px,16px) scale(1.06);opacity:.8}}
.sem-dark::after{animation:sem-particle-drift 18s ease-in-out infinite alternate,sem-particle-scan 9s linear infinite;background-blend-mode:screen}
.sem-dark::before{animation:sem-grid-pulse 8s ease-in-out infinite alternate}
@keyframes sem-particle-scan{0%,100%{filter:brightness(.8)}50%{filter:brightness(1.35)}}@keyframes sem-grid-pulse{to{opacity:.38}}
@media(prefers-reduced-motion:reduce){.sem-dark::after,.sem-dark::before{animation:none}}
/* ocean vortex particle field */
.sem-dark::after{right:-2%;top:-8%;width:58%;height:82%;opacity:.72;background:radial-gradient(circle at 54% 48%,#061923 0 9%,transparent 10%),conic-gradient(from 20deg at 54% 48%,transparent 0 8%,#3de0d633 9% 10%,transparent 11% 19%,#78bfff44 20% 21%,transparent 22% 32%,#8ce9d344 33% 34%,transparent 35% 48%,#b995ff3b 49% 50%,transparent 51% 64%,#4ae0db44 65% 66%,transparent 67% 82%,#73bfff3b 83% 84%,transparent 85%),radial-gradient(ellipse at 54% 48%,transparent 0 22%,#61d8d533 23% 23.5%,transparent 24% 38%,#83b6ff33 39% 39.5%,transparent 40% 55%,#bc98ff2b 56% 56.5%,transparent 57%),radial-gradient(circle at 42% 38%,#45d9ce 0 1px,transparent 2px),radial-gradient(circle at 74% 60%,#9bcfff 0 1px,transparent 2px);background-size:100% 100%;filter:blur(.15px);animation:sem-vortex-rotate 24s linear infinite,sem-particle-scan 9s ease-in-out infinite}
@keyframes sem-vortex-rotate{to{transform:rotate(360deg) scale(1.06)}}
.sem-ocean{position:relative;isolation:isolate;overflow:hidden}.sem-ocean>.sem-wrap{position:relative;z-index:2}.sem-ocean-canvas{position:absolute;z-index:0;right:-2%;top:-10%;width:62%;height:90%;opacity:.62;pointer-events:none;mask-image:radial-gradient(ellipse at 55% 48%,#000 0 48%,transparent 84%)}
.sem-measure::after{display:none!important}.sem-measure::before{animation:none!important}
.sem-channel-scene{position:absolute;z-index:1;right:5%;top:28px;width:430px;height:300px;pointer-events:none}.sem-channel-core{position:absolute;left:150px;top:85px;width:145px;height:115px;border-radius:20px;overflow:hidden;background:#fff;box-shadow:0 0 35px #54e2d088,10px 12px 0 #061b2c88;transform:rotate(-6deg);animation:sem-core-float 6s ease-in-out infinite}.sem-channel-core img{width:100%;height:100%;object-fit:contain}.sem-channel-node{position:absolute;width:105px;height:76px;overflow:hidden;border-radius:14px;background:#fff;box-shadow:5px 7px 0 #061b2c88,0 0 22px #54d7d866}.sem-channel-node img{width:100%;height:100%;object-fit:cover}.channel-youtube{left:5px;top:45px;animation:sem-channel-orbit 10s ease-in-out infinite}.channel-shopping{right:5px;bottom:24px;animation:sem-channel-orbit 10s ease-in-out -5s infinite}.sem-channel-scene::before,.sem-channel-scene::after{content:'';position:absolute;left:75px;top:66px;width:310px;height:185px;border:1px solid #55dacf55;border-radius:50%;transform:rotate(-18deg);animation:sem-channel-spin 18s linear infinite}.sem-channel-scene::after{transform:rotate(55deg);border-color:#a98dff55;animation-duration:24s}@keyframes sem-channel-orbit{50%{transform:translateY(-12px) rotate(5deg)}}@keyframes sem-channel-spin{to{transform:rotate(342deg)}}@keyframes sem-core-float{50%{transform:translateY(-10px) rotate(-3deg)}}
.sem-measure>.sem-wrap{position:relative;z-index:2}@media(max-width:900px){.sem-channel-scene{right:-130px;opacity:.42}}@media(prefers-reduced-motion:reduce){.sem-channel-node,.sem-channel-core,.sem-channel-scene::before,.sem-channel-scene::after{animation:none}}
.sem-consult{position:relative;isolation:isolate;overflow:hidden;background:linear-gradient(90deg,#071724f8 0%,#071724e8 38%,#07172499 65%,#07172455 100%),url('/static/images/ads/google-search-bg.png') right center/58% 82% no-repeat,linear-gradient(135deg,#071724,#112b38);background-blend-mode:normal,luminosity,normal}.sem-consult::after{content:'';position:absolute;z-index:0;right:8%;top:13%;width:48%;height:70%;border:1px solid #63e3d544;border-radius:24px;box-shadow:0 0 40px #45d8ce22;pointer-events:none;animation:sem-search-card 8s ease-in-out infinite}.sem-consult>.sem-wrap{position:relative;z-index:2}@keyframes sem-search-card{50%{transform:translateY(-8px);box-shadow:0 0 55px #45d8ce44}}@media(max-width:700px){.sem-consult{background:linear-gradient(90deg,#071724f5,#071724e8),url('/static/images/ads/google-search-bg.png') center/cover no-repeat}.sem-consult::after{right:5%;width:90%;opacity:.35}}
/* static SEM consultation background */
.sem-consult::after{display:none!important}.sem-consult{animation:none!important;background:linear-gradient(135deg,#071724,#112b38)!important}
/* restore SEM consultation visual */
.sem-consult{background:linear-gradient(90deg,#071724f8 0%,#071724e8 38%,#07172499 65%,#07172455 100%),url('/static/images/ads/google-search-bg.png') right center/58% 82% no-repeat,linear-gradient(135deg,#071724,#112b38)!important;background-blend-mode:normal,luminosity,normal!important}.sem-consult::after{display:block!important;position:absolute;z-index:0;right:8%;top:13%;width:48%;height:70%;border:1px solid #63e3d544;border-radius:24px;box-shadow:0 0 40px #45d8ce22;pointer-events:none;animation:sem-search-card 8s ease-in-out infinite!important;content:''}
/* remove inherited top/bottom motion bands from consultation */
.sem-consult::before{display:none!important;background:none!important;animation:none!important}.sem-consult::after{top:13%;height:70%;background:none!important}
.sem-button{transition:background .3s ease,transform .3s ease,box-shadow .3s ease}.sem-button:hover{background:linear-gradient(110deg,#f28b45,#f2b84b);color:#132b39;transform:translateY(-4px);box-shadow:0 16px 30px #ef9c4d55}.sem-button:focus-visible{outline:2px solid #f2b84b;outline-offset:4px}
.sem-consult .sem-button:hover{background:linear-gradient(110deg,#f28b45,#ffd166);color:#082331;transform:translateY(-4px);box-shadow:0 16px 32px #f29b4d66}.sem-consult .sem-button{transition:background .3s,transform .3s,box-shadow .3s,color .3s}